About Us & Our Creator

"I know sales can feel hard sometimes...but it's the key to business success"

  • As the income is often relational to your sales revenue

  • As buyers have become way more sophisticated than they used to be

  • As it can feel relentless, clients or internal departments need something from you all the time

Ask yourself honestly but critically reflecting, when did you last 'sharpen the saw' as Stephen Covey says.

I am not going to tell you what you should and shouldn't be doing

I will provide a simple methodology, tips and ideas that will make sure you are closing more deals and being consistent in your approach

My simple methodology, tips and ideas will make sure you are closing more deals and being consistent in your approach

Meet our Founder & Creator

Di Murphy (BAM; Dip.Bus.Mktg; Dip.Pysch.Sales) is the founder and creator of The Sales Suitcases, a division of Intentional Influencing - strategic sales specialists.

Di has over 35+ years of sales experience, education and has led high performing teams for 25+ years.

Di’s passion for sales bought about her desire to create training for the next generation of sales professionals as too many sales people & sales leaders are not given enough training & development.

The Sales Suitcases videos will help those existing sales people & sales leaders, the method is betterment; you will be a better sales person or sales leader after watching these: guaranteed!

Bought to you from stunning Aotearoa; New Zealand but these techniques are global thinking. Watch our video to hear more.

33+ Years

Sales Experience

750+

Sales Experts Trained

NZD 120+ million

Sales generated

I stepped into a Medical Insurance Company in 1991, that is when my world of sales really started to unfold. 23 years of age, had been overseas travelling, and I had no real money to speak of. I was trained to get my leads directly out of the phone book, cold calling, making the appointment, going to people’s homes, and selling them medical insurance. I thought - how hard can it be! It was not as easy as I thought. I soon learned that being consist in my approach, frequency, & unwavering relentlessness, bought sales through the door.

Practice every day being awesome, and surely it would come. It did, I became very successful at what I did, and had some fantastic monetary rewards. Money didn’t drive me (while it was nice), success did!

The art of selling has been practiced, over 30 years, so am I an expert....yes!! do I know it all, NO! You never stop learning.

Leading a high performance sales team made me discover my purpose in life - watching others succeed is a passion, and a desire. It is therefore, how I earn my money!

When I'm not training up the next sales leaders or writing sales strategies, my husband Pete and love to travel, drink Pinot Noir and have fun with our 3 adult children & friends. I am also a marriage celebrant in my spare time.

Some of our happy clients

Get results like these


Di you were highly recommended by your other clients, I was intrigued to see what you would do with our business.

Your methodology has fitted into our business so well, we now all use the same terms - we love the BRIC, and use it all the time for opening opportunities.

The videos are really easy to consume as they are short and to the point.

Really liked the simple approach - well done. As you know all new recruits will go through this video series.

Kathryn - Sales Manager

As a global sales training expert I have

created a series of videos that will grow &

develop sales leaders & salespeople.

Start unpacking your sales suitcase today